We are proud to announce the launch of the campaign for the client Delhaize Serbia dedicated to children and with the aim of conveying a healthy diet.
The protagonists are the Minigreeny, new superheroes, plush toys shaped like fruits and vegetables with a sustainable soul. A line made of recycled materials that was created to promote a healthy diet and a greater consumption of fruit and vegetables, thanks to a playful approach and a concept that is both educational and fun. The offline collection program is also enriched by an online strategy conveyed through the MiniGreeny ™ _App and dedicated social channels, for a greater involvement thanks to a multi-channel approach.
“The realization of this campaign – says CEO Diego Toscani was a challenge for us, not only for its international character, but also for the particular typology. The leap in quality in this case was the use of our exclusively produced awards, a green and sustainable line created together with Grani & Partners S.p.A. which I thank for the collaboration. “