Promotion Awards 2020: Promotica wins 4 awards

On Friday, March 5, the award ceremony of Promotion Awards 2020 was held, the annual award organized and promoted by Promotion Magazine to reward the best engagement and loyalty campaigns that have distinguished themselves in the Italian promotional market. An even more important appointment in a year, in 2020, in which relationship marketing has proven to be fundamental to keep alive and active the relationship of trust and closeness with customers at all levels.

This fact makes it even more significant and precious for Promotica S.p.A. having won 4 Loyalty Awards, doubling the already extraordinary result of 2019. These are the categories and jobs in which the company has distinguished itself:

Best Awards Catalog with the 2020 Collection Points ‘The collection that looks to the future’ by Coop Alleanza 3.0. Among the strengths of the catalog is the choice of awards, a clever mix of top of mind brands, Made in Italy products, eco-friendly, sustainable and design products. A catalog that has met the needs of Coop customers making them feel always at the center of attention. The Cooperative has also given its members the possibility to reserve products online and pick them up in the store by booking the preferential entrance. The decision to provide this service was particularly appreciated also due to the difficult health situation.

Roberta Girotti, Head of Loyalty and Special Initiatives, Strategic Marketing Department of Coop Alleanza 3.0: “I am very grateful for this award that confirms our satisfaction with how the Catalogue 2020 has been built. In particular, I want to underline the commitment in the selection of awards that reflect the core values of Coop, with a particular attention to the environment, sustainability and Italian spirit. In addition, customers had the opportunity to reserve the products online and pick them up in store by booking preferential entrance.  A precious help to avoid creating crowds in the stores. These elements have been re-proposed in an even more incisive way in the new catalog, which has just started in these days.”

Best Short Collection with ‘Colleziona Buone Abitudini’ (Collect Good Habits) by Conad, in collaboration with Tupperware and Legambiente, to educate and inform on the correct use of plastic and make clear how important the choices and contributions of each of us are for the well-being of the planet. In addition to the collection of Tupperware airtight containers, there was also a competition with Brinke electric bicycles as prizes for sustainable mobility.

Luca Dalmonte, Collection Manager of Conad: The short collection “Collect Good Habits” is the first step towards future developments of Conad in the field of sustainability. Our pillars for future strategies, also in the loyalty field, will be three: environmental, economic and social sustainability. With this collection, Conad wanted to give a tangible sign and a turning point for the future in the field of environmental sustainability.  Other important steps have been taken with the catalog miPremio 2021 that contains a selection of articles and experiences 100% Made in Italy.

Best Multichannel Campaign with ‘BeAppy 2.0’, realized with Coop Centro Italia with the aim of designing a tool for the relationship between the Members and the Cooperative. This is the first entirely digital multi-channel catalogue and thousands of downloads from the Coop Centro Italia App confirm the success of the initiative. The “consequences” are positive and green: not printing or distributing the catalogue, if not an excerpt brochure, reduction of the environmental impact, and the prizes focused on the environment and Made in Italy contribute to raising awareness and enhancement of the territory. In addition, engagement is enhanced by digital missions to be carried out in the app, linked to purchase behavior, as well as surveys and Facebook missions.

Marco Bellucci, Strategic Marketing Manager of the Coop Central Italy Group: “We are particularly proud to be able to say that Coop Centro Italy offers its Members not just a simple rewards catalogue but a program that, in just two years, has been recognized as best rewards catalogue (Promotion Awards 2019) and best multichannel campaign (Promotion Awards 2020). All this, in absolute coherence with our historical commitment to the environment and sustainability, with a continuously renewed approach that sees omnichannel and digital as a way to create new opportunities for our Members and to build new forms of relationship with them.”

Special mention by the Jury as Best Catalogue with the ‘Catalogue Rewards for you 2020’, created for C+C, the national brand of the Selex Group, is dedicated to Cash & Carry. The need to gratify the sector as final customer, has led to the creation of a catalogue with useful and design prizes, specifically studied for a professional clientele. To underline the choice of the brand to show itself concretely close to its customers by giving extra points during the lock-down period, even when the activities of the sector had stopped. On top a awards competition always managed by Promotica to transform the customer into a partner, and reward his purchases.

Claudio Martinelli, Marketing Manager of GMF S.p.A: “We are happy with this recognition that we dedicate to all our customers who are committed every day to adapting their activities to this difficult historical moment. Loyalty means loyalty, and for this reason, hoping for the recovery of the sector, we have decided among other initiatives in favor of the category not to reset the points of the 2020 catalog. Therefore, our customers will start the new catalog finding themselves in charge of the points not redeemed on the previous one.”

Promotica CEO Diego Toscani declares himself extremely satisfied with the poker of awards: “The year 2020 has seen the world change and Promotica itself, which has embarked on a path of listing on the Stock Exchange and internationalization. These four awards confirm and celebrate the maturity of our work and relationships built, the ability to anticipate and read the needs of consumers in constant evolution, and the idea that issues such as sustainability and territory should be explored and shared. Each campaign is the result of an internal teamwork but also of listening and trust of our clients and end users. Therefore, thanks to those who are an active part of this synergy and thanks to our clients, for making each path unique and shared. We will continue to grow with and thanks to you.”

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