‘Retail Innovations 16′, the webinar organized by Kiki Lab-Ebeltoft Italy with the presentation of the new edition of the worldwide research carried out with the Ebeltoft Group consortium, an analysis of the main trends and numerous international cases, has concluded successfully. The event was enriched by the testimonials of Librerie Feltrinelli, Promotica, Coop Lombardy, Mondo Convenienza, VivoGreen, Decathlon, P&G, Rinascente, Würth, Isinnova, Bata/The Loft with their cases of innovation and success.
Fabrizio Valente, founder and administrator of Kiki Lab-Ebeltoft Italy, has deepened 4 key areas to win the challenges of the new world: Omni Experience, Emotional Experience, Rational Experience and Sustainable Experience, illustrated with a selection of cases from all over the world. ‘Making stores empathetic and digital and digital channels fluid and human, are strategies that must develop in parallel and integrate for success in retail.’ – explained Valente.
Diego Toscani, CEO Promotica, brought examples and cases from the world of loyalty and explained: ”Among the many psychological effects caused by the pandemic is the growing need for reassurance and closeness on the part of consumers. In support of retailers on this aspect, engaging loyalty and new AI tools help to facilitate the interpretation of new needs and desires. An interesting and successful example is the campaign integrated with the app and dedicated to families created by the largest Dutch supermarket chain Albert Heijn: a game that stimulates the development of a healthy eating style among the younger generations.”