Loyalty 2.0: Beyond the Card
We share with pleasure the synthesis of the group work promoted by Largo Consumo directed by Armando Garosci to identify and analyze the new models of loyalty by making provider and gdo dialogue, involving sales, marketing and data analyst.
What emerged outlines us a loyalty in which the customer relationship – brand is increasingly personalized, the involvement and sharing of values is central and technologies and data analysis are key allies for customer satisfaction.
We need to excite, listen, connect to customers’ wishes in a coherent way, building an ever closer bond.
Promotica was also at the table, online you can find all the interventions, including that of our Sales Director Alessandro Tiefenthaler.