{"id":3385,"date":"2022-07-22T15:38:47","date_gmt":"2022-07-22T13:38:47","guid":{"rendered":"https:\/\/www.promotica.it\/loyalty-2-0-beyond-the-card\/"},"modified":"2022-07-22T15:38:47","modified_gmt":"2022-07-22T13:38:47","slug":"loyalty-2-0-beyond-the-card","status":"publish","type":"post","link":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/","title":{"rendered":"Loyalty 2.0: Beyond the Card"},"content":{"rendered":"<p>We share with pleasure the <a href=\"https:\/\/www.promotica.it\/wp-content\/uploads\/2022\/07\/Forum-Promotica-2022.pdf\" target=\"_blank\" rel=\"noopener\"><strong>synthesis of the group work<\/strong><\/a> promoted by <a href=\"https:\/\/www.largoconsumo.info\/\">Largo Consumo<\/a> directed by Armando Garosci to identify and analyze the new models of loyalty by making <strong>provider<\/strong> and <strong>gdo<\/strong> dialogue, involving sales, marketing and data analyst.<\/p>\n<p>What emerged outlines us a loyalty in which the <strong>customer relationship &#8211; brand<\/strong> is increasingly personalized, the involvement and <strong>sharing of values is central<\/strong> and <strong>technologies and data analysis are key allies<\/strong> for customer satisfaction.<\/p>\n<p>We need to excite, listen, connect to customers&#8217; wishes in a coherent way, building an ever closer bond.<\/p>\n<p>Promotica was also at the table, online you can find all the interventions, including that of our Sales Director <strong>Alessandro Tiefenthaler<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Alessandro Tiefenthaler, Promotica: \u201cObiettivo delle operazioni di loyalty \u00e8 emozionare il cliente\u201d\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/0cThTSBSxfQ?list=PLvHkf5Z_tvxnw9wD7OtvVEzx9wY3mUGDC\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We share with pleasure the synthesis of the group work promoted by Largo Consumo directed by Armando Garosci to identify <a href=\"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Loyalty 2.0: Beyond the Card<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[193,194,195,196],"class_list":["post-3385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sr","tag-andrea-garosci-sr","tag-customer-experience-sr","tag-largo-consumo-sr","tag-nuova-loyalty-sr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyalty 2.0: Beyond the Card - Promotica S.p.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty 2.0: Beyond the Card - Promotica S.p.A.\" \/>\n<meta property=\"og:description\" content=\"We share with pleasure the synthesis of the group work promoted by Largo Consumo directed by Armando Garosci to identify ... Loyalty 2.0: Beyond the Card\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/\" \/>\n<meta property=\"og:site_name\" content=\"Promotica S.p.A.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promotica\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-22T13:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promotica.it\/wp-content\/uploads\/2024\/06\/PROMOTICA_2024_BLU.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"842\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stefano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"stefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/\"},\"author\":{\"name\":\"stefano\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#\\\/schema\\\/person\\\/854954a507ed7cb99e32e0d810a44056\"},\"headline\":\"Loyalty 2.0: Beyond the Card\",\"datePublished\":\"2022-07-22T13:38:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/\"},\"wordCount\":139,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promotica.it\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif\",\"keywords\":[\"andrea garosci\",\"customer experience\",\"Largo consumo\",\"nuova loyalty\"],\"articleSection\":[\"Uncategorized @sr\"],\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/\",\"url\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/\",\"name\":\"Loyalty 2.0: Beyond the Card - Promotica S.p.A.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promotica.it\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif\",\"datePublished\":\"2022-07-22T13:38:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promotica.it\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif\",\"contentUrl\":\"https:\\\/\\\/www.promotica.it\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif\",\"width\":1536,\"height\":864,\"caption\":\"Foto Loyalty 2.0 \\\"Largo Consumo\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/loyalty-2-0-beyond-the-card\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loyalty 2.0: Beyond the Card\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#website\",\"url\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/\",\"name\":\"Promotica S.p.A.\",\"description\":\"People Driven Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#organization\",\"name\":\"Promotica S.p.A.\",\"url\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.promotica.it\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/PROMOTICA_2024_BLU.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promotica.it\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/PROMOTICA_2024_BLU.jpg\",\"width\":842,\"height\":595,\"caption\":\"Promotica S.p.A.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/promotica\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/promotica-spa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/#\\\/schema\\\/person\\\/854954a507ed7cb99e32e0d810a44056\",\"name\":\"stefano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df022c338abead9557442b4634c44bed1e579e08bf71cbf8362483a3b733e60?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df022c338abead9557442b4634c44bed1e579e08bf71cbf8362483a3b733e60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5df022c338abead9557442b4634c44bed1e579e08bf71cbf8362483a3b733e60?s=96&d=mm&r=g\",\"caption\":\"stefano\"},\"url\":\"https:\\\/\\\/www.promotica.it\\\/sr\\\/author\\\/stefano\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Loyalty 2.0: Beyond the Card - Promotica S.p.A.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/","og_locale":"sr_RS","og_type":"article","og_title":"Loyalty 2.0: Beyond the Card - Promotica S.p.A.","og_description":"We share with pleasure the synthesis of the group work promoted by Largo Consumo directed by Armando Garosci to identify ... Loyalty 2.0: Beyond the Card","og_url":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/","og_site_name":"Promotica S.p.A.","article_publisher":"https:\/\/www.facebook.com\/promotica","article_published_time":"2022-07-22T13:38:47+00:00","og_image":[{"width":842,"height":595,"url":"https:\/\/www.promotica.it\/wp-content\/uploads\/2024\/06\/PROMOTICA_2024_BLU.avif","type":"image\/jpeg"}],"author":"stefano","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"stefano","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"1 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#article","isPartOf":{"@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/"},"author":{"name":"stefano","@id":"https:\/\/www.promotica.it\/sr\/#\/schema\/person\/854954a507ed7cb99e32e0d810a44056"},"headline":"Loyalty 2.0: Beyond the Card","datePublished":"2022-07-22T13:38:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/"},"wordCount":139,"commentCount":0,"publisher":{"@id":"https:\/\/www.promotica.it\/sr\/#organization"},"image":{"@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promotica.it\/wp-content\/uploads\/2023\/03\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif","keywords":["andrea garosci","customer experience","Largo consumo","nuova loyalty"],"articleSection":["Uncategorized @sr"],"inLanguage":"sr-RS","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/","url":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/","name":"Loyalty 2.0: Beyond the Card - Promotica S.p.A.","isPartOf":{"@id":"https:\/\/www.promotica.it\/sr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#primaryimage"},"image":{"@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promotica.it\/wp-content\/uploads\/2023\/03\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif","datePublished":"2022-07-22T13:38:47+00:00","breadcrumb":{"@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#primaryimage","url":"https:\/\/www.promotica.it\/wp-content\/uploads\/2023\/03\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif","contentUrl":"https:\/\/www.promotica.it\/wp-content\/uploads\/2023\/03\/Schermata-2022-07-22-alle-17.06.12-1536x864-1.avif","width":1536,"height":864,"caption":"Foto Loyalty 2.0 \"Largo Consumo\""},{"@type":"BreadcrumbList","@id":"https:\/\/www.promotica.it\/sr\/loyalty-2-0-beyond-the-card\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promotica.it\/sr\/"},{"@type":"ListItem","position":2,"name":"Loyalty 2.0: Beyond the Card"}]},{"@type":"WebSite","@id":"https:\/\/www.promotica.it\/sr\/#website","url":"https:\/\/www.promotica.it\/sr\/","name":"Promotica S.p.A.","description":"People Driven Company","publisher":{"@id":"https:\/\/www.promotica.it\/sr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promotica.it\/sr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/www.promotica.it\/sr\/#organization","name":"Promotica S.p.A.","url":"https:\/\/www.promotica.it\/sr\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.promotica.it\/sr\/#\/schema\/logo\/image\/","url":"https:\/\/www.promotica.it\/wp-content\/uploads\/2024\/06\/PROMOTICA_2024_BLU.jpg","contentUrl":"https:\/\/www.promotica.it\/wp-content\/uploads\/2024\/06\/PROMOTICA_2024_BLU.jpg","width":842,"height":595,"caption":"Promotica S.p.A."},"image":{"@id":"https:\/\/www.promotica.it\/sr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/promotica","https:\/\/www.linkedin.com\/company\/promotica-spa\/"]},{"@type":"Person","@id":"https:\/\/www.promotica.it\/sr\/#\/schema\/person\/854954a507ed7cb99e32e0d810a44056","name":"stefano","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/secure.gravatar.com\/avatar\/5df022c338abead9557442b4634c44bed1e579e08bf71cbf8362483a3b733e60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5df022c338abead9557442b4634c44bed1e579e08bf71cbf8362483a3b733e60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5df022c338abead9557442b4634c44bed1e579e08bf71cbf8362483a3b733e60?s=96&d=mm&r=g","caption":"stefano"},"url":"https:\/\/www.promotica.it\/sr\/author\/stefano\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/posts\/3385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/comments?post=3385"}],"version-history":[{"count":0,"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/posts\/3385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/media\/1422"}],"wp:attachment":[{"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/media?parent=3385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/categories?post=3385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotica.it\/sr\/wp-json\/wp\/v2\/tags?post=3385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}