{"id":3401,"date":"2022-06-06T15:49:23","date_gmt":"2022-06-06T13:49:23","guid":{"rendered":"https:\/\/www.promotica.it\/the-world-of-loyalty-between-digital-and-physical\/"},"modified":"2022-06-06T15:49:23","modified_gmt":"2022-06-06T13:49:23","slug":"the-world-of-loyalty-between-digital-and-physical","status":"publish","type":"post","link":"https:\/\/www.promotica.it\/sr\/the-world-of-loyalty-between-digital-and-physical\/","title":{"rendered":"The world of loyalty between digital and physical"},"content":{"rendered":"<p>Giuseppe Castellini of <span style=\"font-weight: 400;\"><a href=\"https:\/\/italia-informa.com\/\">Italia Informa<\/a><\/span> interviews Diego Toscani for the fifth edition of the <strong>&#8222;Euronext Growth Conference, Virtual Edition 2022&#8220;<\/strong> organized by Borsa Italiana, an interesting opportunity to compare with the financial community and to take stock of the results achieved and future prospects.<\/p>\n<p>We talked about the strengths of Promotica and the value of acquisitions with a look at the digital universe, reflecting on the <strong>opportunities of digitalization<\/strong> and technological investments as a possibility to dialogue quickly, economical, customized with customers.<\/p>\n<p>But <strong>the world of loyalty continues to be very fiscal<\/strong> and &#8222;the process of dematerialization of physical tools will not happen in a short time, our challenge is to use both tools well on and offline, integrating them as much as possible&#8220;says Toscani.<\/p>\n<p>Here the full interview. <a href=\"https:\/\/www.youtube.com\/watch?v=tn4yEfstQkg\">https:\/\/\/www.youtube.com\/watch?v=tn4yEfstQkg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giuseppe Castellini of Italia Informa interviews Diego Toscani for the fifth edition of the &#8222;Euronext Growth Conference, Virtual Edition 2022&#8220; <a href=\"https:\/\/www.promotica.it\/sr\/the-world-of-loyalty-between-digital-and-physical\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The world of loyalty between digital and physical<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261],"tags":[287,288,289,290,291],"class_list":["post-3401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-sr","tag-digitalizzazione-sr","tag-marttech-sr","tag-phygital-sr","tag-ricerca-sr","tag-tecnologie-sr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The world of loyalty between digital and physical - Promotica S.p.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promotica.it\/sr\/the-world-of-loyalty-between-digital-and-physical\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The world of loyalty between digital and physical - Promotica S.p.A.\" \/>\n<meta property=\"og:description\" content=\"Giuseppe Castellini of Italia Informa interviews Diego Toscani for the fifth edition of the &#8222;Euronext Growth Conference, Virtual Edition 2022&#8220; ... 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