A legendary motorcycle, a 4×4 car for off-road adventures, an e-bike to move around while respecting the environment: these are just some of the prizes that Coop Alleanza 3.0 ‘s customers were able to win over the course of 8 weeks with the great #2MilioniDiPremi / #2MillionPrizes contest. More than 1 million prizes won immediately in the 600 stores involved, by Coop Alleanza 3.0 and the other participating Cooperatives. The competition was combined with a short collection of baked goods, signed by the Italian brand Egan.

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