The first 2.0 catalogue is called “BeAppy” and was launched in 2019 to encourage Coop Centro Italia customers to use the App. With over 100 prizes, the app not only allows you to streamline participation procedures (via smartphone you can consult the catalogue, choose the prize and book it), reducing the environmental impact, but it becomes a tool for relationships between customers and the Cooperative in a dimension of digital mutualism that frames Coop’s values in a modern dimension.

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