Nature rewards you

Cars, scooters and electric bicycles, but also activities in the open sea with Legambiente, are some of the prizes that Coop Firenze’s customers were able to win over the course of 5 weeks with the great “Nature rewards you – La natura ti Premia” competition, simply by shopping. With a million euros in prize money and a launch event in the heart of Florence, during which a flash mob was improvised, the competition contributed to raising awareness among young people, highlighting the importance of acting for the future of the planet.