With the solidarity campaign promoted by Conad Nord Ovest, in the 5 weeks leading
up to Christmas, customers were able to give concrete support to the excellent
pediatric structures in the regions where Conad operates. By collecting the 16
characters in surprise bags from Santa Claus’ village, part of the contribution was donated to various charities. The self liquidating “With all my heart – Con tutto il cuore” was combined with a competition to win one of the trips to Rovaniemi, the Santa Claus village in Lapland.

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