The great prize contest “You win with us! – Con noi vinci tu!” of the Unicomm Group to celebrate its first 50 years of history. Promoted in supermarkets under the A&O, Famila, Emisfero and Emi brands, this contest allowed customers to win over 140,000 instant win prizes by a scratchcard received at each checkout. Loyalty card holders could also try their luck by logging onto the dedicated website and participating in the final draw for a Lancia Ypsilon Gold.

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