The world of loyalty between digital and physical

Giuseppe Castellini of Italia Informa interviews Diego Toscani for the fifth edition of the “Euronext Growth Conference, Virtual Edition 2022” organized by Borsa Italiana, an interesting opportunity to compare with the financial community and to take stock of the results achieved and future prospects.

We talked about the strengths of Promotica and the value of acquisitions with a look at the digital universe, reflecting on the opportunities of digitalization and technological investments as a possibility to dialogue quickly, economical, customized with customers.

But the world of loyalty continues to be very fiscal and “the process of dematerialization of physical tools will not happen in a short time, our challenge is to use both tools well on and offline, integrating them as much as possible”says Toscani.

Here the full interview. https:///www.youtube.com/watch?v=tn4yEfstQkg